‘Ethical’, ‘fair trade’ and ‘organic’ are all terms we’re familiar with nowadays, though it’s fair to say they haven’t yet been adopted by mainstream high-street fashion industry. Ethical fashion may be viewed as a great idea, but the results are often more sackcloth and sandals than catwalk cutting-edge.

It’s exactly this image that Giggle Organic set out to dispel when we launched in 2007. Our aim was simple: to provide fashion lovers with well-made, stylish clothes, but with the added bonus of complete transparency about their origins.